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Trends explained with data: charts and figures from official statistics, industry reports and platform disclosures.
Trend DataExplainer
Watching TV took 2.6 hours a day in 2025, half of Americans' leisure time, BLS data show, while games and computer use rose and socializing fell from 2015.
NBC called 76ers-Knicks the most-watched NBA tip-off primetime game ever, at 7.7 million on NBC and Peacock. Nielsen puts the game at 6 million on NBC.
Pinterest's 394 million users outside the U.S., Canada and Europe brought in $87 million of its $1,174 million third-quarter revenue, its figures show.
Streaming reached 49.6% of TV time as total viewing fell 4.4%, in the last Gauge report before Nielsen adjusts its method with September data.
Trend DataExplainer
The ESA's 2026 survey counts 212.3 million weekly players with an average age of 37. Here is what it shows by age, device and spending, and how to read it.
NBC called the October 17 opener the most-watched Game 1 ever, using a TV-plus-streaming total of 2.1 million. Nielsen says ESPN's 2025 Game 1 still leads.
Microsoft said on October 28 that Xbox content and services revenue fell 2% in the July-September quarter, as Game Pass and third-party games declined.
Headlines as each source published them, with links to the original releases.