SiriusXM names Tubi chief executive Anjali Sud as its next CEO, succeeding Jennifer Witz
Sud takes over on January 1, 2027, when Witz steps down after nearly six years as chief executive. Her contract runs to 2029 with a $2.6 million salary.
By Music Desk · · 3 min read
SiriusXM, the satellite radio company that also owns the Pandora music streaming service, said on November 9, 2026, that Anjali Sud will become its chief executive on January 1, 2027. Sud runs Tubi, Fox Corporation's free, ad-supported streaming service, and has been a SiriusXM director since March 2025. She succeeds Jennifer Witz, who steps down as CEO and leaves the board at the end of the day on December 31, 2026, and will stay on as an adviser until the end of 2027.
Witz has spent about 25 years at the company, nearly six of them as chief executive. Chairman Greg Maffei credited her with spreading SiriusXM's in-car reach, record-low churn, an exclusive advertising partnership with YouTube and one of the country's leading podcast networks. Witz said that “now is the time for a transition.”
A streaming video executive for an audio company
Sud, 43, has been Tubi's chief executive since September 2023, and SiriusXM says the service grew under her to more than 110 million monthly active users. She ran Vimeo, the video-hosting company, from July 2017 to August 2023, taking it public, and worked at Amazon from 2010 to 2014, ending as director of marketing. She also sits on the boards of Dolby Laboratories and Change.org.
Maffei pointed to her record with businesses that earn money from both advertising and subscriptions. SiriusXM has both: its flagship service is sold by subscription, while Pandora offers ad-supported and premium tiers and the company sells advertising across its podcasts and other audio. Sud said: “Premium audio experiences will be more important than ever to the future of entertainment.”
Related: our report on Fox's Roku takeover.
What the contract says
| Term | Value or condition |
|---|---|
| Base salary | $2.6 million a year |
| Target annual bonus | Two times salary, paid at no less than target for 2027 |
| Sign-on restricted stock units | $10 million; a third vests on grant and a third on each of the first two anniversaries of her start date |
| Time-based restricted stock units | $4.5 million, vesting yearly over three years |
| Performance-based restricted stock units | $4.5 million at target, measured over 2027 to 2029 |
| Yearly equity awards, 2028 and 2029 | At least $9 million a year |
| Length | January 1, 2027, to December 31, 2029, then renewing a year at a time unless either side gives notice |
If SiriusXM dismisses her without cause or she leaves for good reason, she would receive a lump sum equal to two times the sum of her salary and the greater of her target bonus or her last bonus (three times if that happens within 24 months of a change of control), and her equity awards would vest in full. She agreed not to compete with the company for a year after leaving.
Witz's transition agreement keeps her eligible for a 2026 bonus and lets her exercise her vested stock options for their remaining term. As an adviser from January 1 to December 31, 2027, she will be paid $175,000 a month, which would come to $2.1 million if she serves the full year (our calculation).
The company Sud takes over
Maffei said SiriusXM is “returning to revenue growth and generating near-record levels of free cash flow.” In its third-quarter results on October 29, revenue was $2.15 billion, down slightly from a year earlier, which the company put down mainly to lower equipment revenue. Net income rose 7% to $317 million, free cash flow rose 14% to $293 million, and SiriusXM raised its full-year guidance for the second quarter running, to about $8.55 billion in revenue.
The SiriusXM service ended the quarter with about 33 million subscribers in total and added about 5,000 self-pay subscribers. Pandora's monthly active users fell to 38.8 million from 41.6 million a year earlier, and the company says softer streaming music advertising reflected lower listening hours. Our report on those results has more on Pandora.
Sources
- SiriusXM Announces CEO Transition (Exhibit 99.1, Form 8-K) Sirius XM Holdings Inc., via SEC EDGAR, November 9, 2026
- Sirius XM Holdings Inc. Form 8-K, Item 5.02 (employment agreement with Anjali Sud; transition agreement with Jennifer Witz) Sirius XM Holdings Inc., via SEC EDGAR, November 9, 2026
- Sirius XM Holdings Reports Third Quarter 2026 Results and Raises Full-Year Financial Guidance (Exhibit 99.1, Form 8-K) Sirius XM Holdings Inc., via SEC EDGAR, October 29, 2026
Researched and drafted with AI assistance, then checked against the 3 sources above in a separate fact-check on November 12, 2026. Spotted an error? Tell us.